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2007-06-06 Rebecca St. James Challenged to Prove Selling-Power of Christian Concerts


Rebecca St. James Challenged to Prove Selling-Power of Christian Concerts | Christianpost.com
BY Kevin Jackson
NEW YORK – Popular Christian songstress Rebecca St. James has been invited to play at a secular venue in upstate New York on June 15 as a test to see whether or not Christian concerts can sell.

For the event at Artpark in Lewiston, N.Y., near Niagara Falls, the Australian native will have to “sell well” to solidify performances for other Christian artists in the future at the well-known location.

“Artists like Rebecca St. James usually sing in safe, churchy environments,” explained an announcement sent out by marketing guru Mark Weber in his “Holy Arc Network.” “But every once in a while, a visionary comes along and wants to help get the Gospel message out to a crowd outside the Christian bubble – that somewhat exclusionary subculture that so many people wish didn't exist. Well, here's your chance to help burst the bubble, as Josh Maloni, a twenty-something Western N.Y. visionary, took a total leap of faith and worked it out that Rebecca St. James would headline a Christian concert at none other than Artpark.”

According to agreement, the success of the upcoming concert will gauge whether or not Christians should be able to play at Artpark in the future. Should the St. James concert sell 2,000 tickets or more, the venue staff would continue to allow other religious artists. Any less and “that venue will most likely avoid Christian concerts, for years!” according to Weber.